About Proact

Independent benefits advice since 1992.

Proact Consulting Inc. has been serving employers since 1992, when the firm was founded by Mary Lou Emmett.

Today, Proact continues under Jim Guest’s leadership, with the same focus on independent advice, hands-on service, and long-term client relationships.

Team

Meet the Proact team.

Our advisors are licensed life and accident & sickness insurance agents in Ontario, with experience across group benefits, renewals, plan design, and employee support.

Jim Guest

President & Group Benefits Consultant

Jim Guest started his career in 2009 as an underwriter and account executive with one of Canada’s top insurers before building his own advisory practice.

A Certified Employee Benefits Specialist, Jim has guided hundreds of businesses and helped thousands of Canadians build benefits programs that are cost-effective and built to last. His carrier-side background gives him a strong understanding of how renewals are priced and how to negotiate from a position of knowledge.

Patrick Ryan

Partner, Group Benefits Consultant

Patrick works with employers, startups, non-profits, associations, and growing organizations on practical group benefits plans built around their people, budget, and renewal needs.

Before moving into group benefits, his background spanned outdoor education, brewing, and software sales, giving him a broad view of how different workplaces operate and what employees value from a benefits plan.

Blair Whatmore

Partner, Group Benefits Consultant

Blair works closely with growing companies, non-profits, and employers that want more than a standard off-the-shelf answer.

His background in recruitment and HR gives him a strong feel for the role benefits play in hiring, retention, and employee experience. He helps employers build plans that are competitive, practical, and easy to understand.

Nancy Wilkieson

Manager, Client Services

With more than 20 years in the group insurance industry, Nancy is central to the client experience at Proact.

As Manager of Client Services, she helps ensure each client interaction is handled with care, professionalism, and attention to detail. Her steady presence, industry knowledge, and commitment to service make her an important part of the Proact experience.

Our Approach

Independent advice with hands-on service.

Benefits decisions can become technical quickly. Our role is to explain the options, identify the trade-offs, and help employers make decisions that fit their plan, budget, and long-term objectives.

That means understanding each organization, staying involved after implementation, and keeping the advice practical as the plan changes over time.